The logo, which is a graphical sign that helps and recognizes and supports people, is the most important component of corporate identity as it is the first element encountered. The corporate identity is usually in the direction of the logo’s colors. Icon, name, slogan, appearance, design, font and other similar items are other important components of corporate identity. Since corporate identity is the way the institution presents itself, high impact and language unity give an idea about the service or product of the institution. Institutions that can keep their services and products at the same level with their corporate identity can become a brand. As a marketing method in the branding process, all of the institutions, uniforms and vehicles should be different, attractive and catchy. Although the oldest application example of the vehicle graphic is the door numbering used in the first motor automobile race Paris-Rounen race in 1894, drawings and illustrations on non-motor vehicles have been encountered since ancient civilizations. Henry Ford, who developed the line production in 1908, said that “You can choose the color you want as long as it is black”, although it contains irony, it is said that both the technical difficulties of producing colored vehicles in the conditions of the period and the shade differences in black are difficult to understand. Black in color represents power and weight, as well as associated with mourning and death. That’s why Black refers to the state. Some of the important duties of the police force on behalf of the state are to ensure public order and security and to detect crimes beforehand, prevent them from happening and carry out investigations. In the institutional leg of the institution’s objectives, the police car vehicle graphics of the agency were examined and a design example was developed.
Corporate identity, Graphic Design, Vehicle Graphics, Livery, Police car