In our fast changing society, people find it harder than ever before to build up lasting relationship. This is not a situation only between human-human but human-objects as well. Every day, people over produce, resulting in massive waste. It is believed that users throw away objects simply because they think they are no longer emotionally attached with the object. As most people are detached from production of goods, it is hard for them to understand the invisible side of production such as causing damage to environment, created by waste disposal during the manufacturing process and when products reaches its end of life. This makes them indifferent to the environment. In this paper, the idea of “emotionally durable design” (Chapman, 2005) will be firstly discussed. The paper will focus on exploring a variety of Japanese Aesthetics such as "Wabi-sabi", "Ma", "Kawaii" etc.; and traditional Art such as “Kintsugi”. The aim of this paper is to explore the spirit behind Japanese Art and Aesthetics in order to bring them to application.
Emotionally Durable Design, Japanese Aesthetics, Consumerism