@article{2018,title={A RESEARCH ABOUT THE SOCIAL MEDIA USAGE OF THE PUBLIC RELATIONS PROFESSIONAL ASSOCIATIONS: THE EXAMPLE OF FACEBOOK},abstractNode={As Grunig and Hunt (1984) state that public relations is “the communication management between an organization and its publics”. Nowadays, an organization’s social media management is important for interaction with publics. Social media is a part of an organization’s relationship management. Social media’s structure is proper for two-way symmetric communication as an ideal public relations model. In Turkey, there are two favourite organizations as professional associations for public relations. These organizations are named as TÜHİD and İDA. We may research about how efficient they use social media as a part of public relations communication. Due to this, we will research about how these two public relations professional associations use Facebook channels in 2017. This is because Facebook is the most favourite channel in social media. The research will be formed in company with quantitative and qualitative data.},author={Fuat USTAKARA-- Oğuz GÖKSU},year={2018},journal={The Journal of Academic Social Science}}