A RESEARCH ON MUSLIM-FRIENDLY ACCOMMODATION OPERATIONS IN TURKEY
TÜRKİYEDE FAALİYET GÖSTEREN MÜSLÜMAN DOSTU KONAKLAMA İŞLETMELERİ ÜZERİNE BİR ARAŞTIRMA

Author : Mehmet BOYRAZ - - Asilhan Semih MUTLUÇ - Hatice DİKMEN
Number of pages : 371-391

Abstract

In recent years, there has been an increase in the number of accommodation businesses that focus on direct conservative guests among tourism businesses. This study covers the present potential situation of Muslim-friendly accommodation enterprises in Turkey. Within the scope of the research; according to the number of different parameters for operating in a Muslim-friendly accommodation enterprises (MFAE) in Turkey, according to the region and the location of the city, the scope of products and services they offer, aimed to put forward the classification of the types and distribution characteristics. Due to the lack of official statistics on the researcher's universe, a related keyword pool was established to identify these facilities. Through these words, detailed research was conducted on the internet and 40 different websites have been identified which are including blogs, forums, travel agencies and online sales channels that contain information about the facilities in this concept. Through these web sites, the number of enterprises that have gathered data and are likely to provide Muslim-friendly products and services has been determined as 251. According to findings; It has been determined that there are 209 MFAB in seven geographical regions and 38 different cities of Turkey. While most hotels locally are located in the Aegean region with 61, the largest number of MFAE in the province is in Antalya with 41. 10 of the MFAE are made up of 5 different international hotel chains, while 30 are made up of 12 different national hotel chains. Apart from group and chain hotels, 169 hotels operate independently. Approximately 34% (71) of MFAE serve as seasonal and 66% (138) are fully open for 12 months, majority of MFAE belong to the thermal hotels with 31.58% (66), and resort hotels with 25,38% (53). In MFAE, some services and offered products are common to many facilities, while some Muslim-friendly service offering applications are seen only as unique for the enterprises.

Keywords

Tourism, Halal Tourism, Halal Hotels, Muslim Friendly Hotels, Muslim Friendly Accommodation Establis

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