THE CORPORATE IMAGE PERCEPTION OF INTERNAL STAKEHOLDER: IN THE SAMPLE MINISTRY OF EDUCATION
İÇ PAYDAŞ KURUMSAL İMAJ ALGISI: MİLLİ EĞİTİM BAKANLIĞI ÖRNEĞİ

Author : Salih GÜRBÜZ
Number of pages : 280-299

Abstract

Corporate image which is a differentiation indicator is important for institutions of non-profit, institutions of profit oriented and public enterprises. In this sense, corporate images of ministries which do community service are important with regard to public opinion. As Ministry of Education is one of the most important ministries of our country, in this study it was aimed to determine the corporate image of Ministry of Education in the eyes of the teachers who works in central districts of Konya. The data of this study have been obtained with the survey forms which were addressed to 627 i

Keywords

Image, Corporate Image, Ministry of Education, Public Relations, Konya

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