It is impossible to distinguish mass communication means from the social values, cultural elements and structure in which they exist. As a matter of fact, the media re-transmits the data, obtained from social reality that it feeds from, by processing them. In order to validate such thesis, it will be sufficient to examine the produced arguments, from radio programmes to printed media, from cinema works to television news and broadcasts even to social media. Exchange of messages is carried out in two directions; transformation of data obtained by the media from the society it feeds from and internalisation of values and cultural elements of the society by media messages. Penetration of culture and values into mass communication means and penetration of mass communication means into social elements such as values and culture result in many arguments such as new and hybrid syntheses, changes of local elements and global homogenisation. The family institution, one of the most fundamental u
Culture, Mass Communication Means, Socialisation, Family, Space, Kitchen.