This article focuses on the most commonly encountered patient complaints in the health business on the effect of patient loyalty. Working in service concepts and service businesses is the overall structure of the mentioned relationship has been analyzed in detail service marketing. Patient complaints and patient loyalty concepts have been mentioned factors affecting the conversion of complaints and loyalty. Section was completed by emphasizing the importance of these two concepts. Patient complaints are referred to the impact on patient loyalty. Patient complaints are described conversion paths patient loyalty. Survey data obtained from the analysis of 600 sets have been carried out on the patient, variance, chi-square analysis with descriptive statistics were used. After analyzing the complaints investigation, it was determined that affect the formation of patient loyalty. The results achieved by the end of study will contribute practitioners and academics who study issues related to
Health enterprises, Patient complaints, Patient loyalty.