A STUDY OF INTER-UNIVERSITY FUTSAL COMPETITION TO DETERMINE OF THE ROLE OF SPORTS MARKETING TO OCCURS BRAND CITIES
MARKA KENTLERİN OLUŞMASINDA SPOR PAZARLAMASININ ROLÜNÜ BELİRLEMEYE YÖNELİK ÜNİVERSİTELERARASI FUTSAL MÜSABAKALARINDA BİR ARAŞTIRMA

Author : Ömer Kürşad TÜFEKCİ - - Didar BÜYÜKER İŞLER
Number of pages : 107-120

Abstract

The competitive advantages of countries, are very important in terms of their regional and local development. In the literature, the branding studies of cities as a competitive advantage, presented with various studies related with branding and city brand examples. In this study, sports marketing concept that is considered to be one of the strengths of Isparta as a branding strategy is discussed. In this study a survey based on the literature is conducted to the university students that came to Isparta Süleyman Demirel University for futsal competitions. In the study, the effects of sports marketing dimensions on the participant’s attitudes towards Isparta were studied. For this purpose, descriptive analysis, reliability and regression tests were conducted with SPSS 17.0 for the data obtained in accordance with the hypotheses, the findings are evaluated. Sports marketing dimensions of overall satisfaction, price, hospitality, food and beverage and accommodation affects the participan

Keywords

Brand city, Sports Marketing, Sports Marketing Dimensions, Regression Analysis

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