MARKA KİŞİLİĞİ, MARKA SADAKATİ İLİŞKİSİ: AKILLI TELEFON KULLANICILARI ÖRNEĞİ̇, 210-227
THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND BRAND LOYALTY: AN EXAMPLE OF SMART PHONE'S USERS
http://dx.doi.org/10.16992/ASOS.498
Hatice Seçil FETTAHLIOĞLU