Yayın Detay

  • Title : CUSTOMER ORIENTATED MARKETING and CUSTOMER SATISFACTION IN COUNCIL ENTERPRISES: İZDENIZ AŞ.CASE STUDY
  • First Author : Serpil ÜNAL KESTANE
  • Authors : -- Nevzat DEVEBAKAN
  • Keywords : New Public Management, Marketing in Public Sector, Customer Orientated Marketing, Customer Satisfact
  • Basic Area : İşletme
  • Page Id : 89-105
  • Rank Id : 08
  • Year : 3
  • Volume : 19
  • DOI : 10.16992/ASOS.914
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