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  • Title : THE USE OF MARKETING INFORMATION SYSTEMS IN HOSPITALITY INDUSTRY: : A STUDY ON FIVE STAR HOTELS IN ISTANBUL

  • First Author : Hakan ARSLAN

  • Authors : -- Burhanettin ZENGİN

  • Keywords : Informatics in Tourism, Informatics in Marketing, Informatics in Hotel Marketing

  • Basic Area : Turizm İşletmeciliği

  • Page Id : 518-532

  • Rank Id : 38

  • Year : 5

  • Volume : 48

  • DOI : 10.16992/ASOS.12361

  • Yayına Git