Yayın Detay

  • Title : A COMPARISON OF INTEGRATED MARKETING WITH OTHER MARKETING APPROACHES
  • First Author : Zafer YAYLA
  • Authors : -
  • Keywords : Marketing, Integrated Marketing, Integrated Marketing Communications.
  • Basic Area : PAZARLAMA
  • Page Id : 455-465
  • Rank Id : 33
  • Year : 6
  • Volume : 73
  • DOI : 10.16992/ASOS.13806
    • Yayına Git