THE IMPACT OF STRATEGIC AGILITY ON THE QUALITY OF SERVICE IN UNDER COVID-19 PANDEMIC

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Year-Number: 2022-132
Yayımlanma Tarihi: 2022-09-11 21:20:55.0
Language : English
Konu : Management and Strategy
Number of pages: 248-263
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Abstract

This study aimed to identify the impact of strategic agility on the quality of service in Palestinian universities in the Gaza Strip under the Covid-19 virus pandemic. To achieve the objectives of the study, the researcher used the descriptive analytical approach for its suitability to the purposes and nature of the study. The researcher used the questionnaire as the study's main tool for collecting data and then analyzing it to reach the findings of the study, where the study population consisted of all employees in supervisory positions in the Palestinian universities in Gaza with the following job titles (dean - deputy/assistant dean - head of an academic/administrative department – Faculty/department/unit manager) whose number was (344) employees. (181) questionnaires were distributed using a random stratified sample, and (170) questionnaires were retrieved from them, with a recovery rate of (93.9%), All of them were valid for analysis using the (SPSS) statistical program for data analysis valid for analysis. The findings of the study showed that the level of strategic agility in the Palestinian universities in Gaza is relatively large at a rate of (72.2%), which means that the Palestinian universities in Gaza practice strategic agility. The findings of the study also showed that there is a high level of quality for the service provided in Palestinian universities at a rate of (76.2%). The study also found a significant impact for strategic agility and its dimensions (strategic sensitivity, unity of leadership, flow of resources) on the quality of the service provided, while the quality of service provided is not affected by the dimensions (core capabilities, taking procedures). The study drew a number of recommendations that would contribute to enhancing the level of strategic agility and quality of service provided in Palestinian universities in Gaza under the Covid-19 virus pandemic. The study recommended activating strategic dialogue processes to increase the level of strategic alertness and the manner of dealing with the effects of the Covid-19 virus pandemic, through using experts and relevant specialists, whether from inside or outside universities, and increasing the level of coordination with all relevant parties.

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