@article{2018,title={THE ANALYSIS OF THE ALIENATED CHARACTERS IN HANEKE’S CINEMA THROUGH FROMM’S PERSPECTIVE OF ALIENATION THEORY: ‘THE SEVENTH CONTINENT’},abstractNode={Beyond being just a concept in the literature, the concept of alienation, often encountered in texts concerning social sciences and generally associated with the phenomena of lack of communication and loneliness, refers to a theoretical background. Leaving out this theoretical background poses the risk of veiling the ideological dimension of the phenomenon by overlooking the social context that creates alienation. The fact that the few studies concerning the representation of the phenomenon of alienation in cinema texts approach the phenomenon with a general perspective as mentioned above has constituted the starting point of this study. It is thought that the data obtained from the film analysis based on Erich Fromm’s alienation theory is important in terms of unveiling the ideological dimension in the representation of the phenomenon in cinema. In this respect, Michael Haneke’s The Seventh Continent (Der Siebente Kontinent-1989) will be analysed in the study. The thought that the film conforms to Fromm’s alienation analysis is considered significant for the study to put forward the relation between theory and representation. The data obtained through qualitative content analysis will be analysed in terms of form and content, and will be interpreted in the framework of the above mentioned theory through a critical perspective.},author={Arzu ERTAYLAN},year={2018},journal={The Journal of Academic Social Science}}