@article{2018,title={INFLUENCER MARKETING},abstractNode={Today, communication Technologies are developing rapidly. This leads people to use the Internet and Web tools more and more. The most important of these tools is social media. Social media; is a virtual media where users are expressing themselves and connecting with other users. Social media marketing; is a marketing understanding based on the interactive participation of the consumer in the social media. Phenomena in social media affect consumer behavior and social media marketing. Consumers are affected by purchasing content from social media phenomena. At this point it is important to examine the effects of social media phenomena on consumer behavior. This approach has recently been called Influencer Marketing and its popularity is increasing day by day. Firms benefit from phenomena and celebrities while they want to spread their products and services to more people.},author={M. Nedim BAYUK-- Mustafa ASLAN},year={2018},journal={The Journal of Academic Social Science}}