Institutional structures are perceived in terms of communication with the environment and the target group and differ as they exert their efforts. Image management, also seen as an attempt to direct the reflection of the target situation to the perception of the target, is a struggle to be in a good position in perception of target group. In this study to determine the image of Social Security Institution field research was conducted on and 906 participants' answers were found to be worth analyzing. It has been determined that the perception of the Social Security Institution about public relations and social responsibility is negative in the target group and it has a very positive perception of service quality and visual identity compared to the past. It has been determined that positioning the public relations in a better place and increasing the quality of service is the main expectation.
Public Relations, Image, Corporate Image, Social Security Institution