@article{2017,title={EVALUATION OF QUALİTY AND INNOVATION PERCEPTIONS IN MANAGERS’ REPUTATION MANAGEMENT OF HOSPITAL},abstractNode={Purpose of this study is to determine hospital managers’ perception levels of quality and innovation in the reputation management of hospital and to evaluate the effect of sociodemographic and hospital characteristics on these perceptions. This descriptive and cross-sectional study was conducted with 14 managers of hospitals that are located in the Marmara region of Turkey. The managers were informed about the purpose of the study. Questionnaires were administered to managers who accepted to participate in the study. After excluding invalid questionnaires, 313 questionnaires were evaluated. Data analysis was performed using the SPSS software. Among the reputation management factors, quality management score was very high, organizational reputation, innovation and general reputation management scores were high. Reputation management factors showed significant differences according to marital status, status, age, education, vocational experience, hospital property, number of employees, and hospital age. It was found that public hospital managers, single managers, and lower - middle managers had higher levels of reputation management than private hospital managers, married managers, and quality managers; while managers of hospitals with 200-400 employees had higher levels of reputation management than others. Managers’ perceptions of quality and innovation in the reputation management of hospitals are affected by sociodemographic and hospital characteristics.},author={Aygül YANIK-- Nezaat KESİCİ},year={2017},journal={The Journal of Academic Social Science}}