THE USING OF FUZZY DATA ENVELOPMENT ANALYSIS (FDEA) METHOD IN STORE LOCATION SELECTION
BULANIK VERİ ZARFLAMA ANALİZİ (BVZA) YÖNTEMİNİN MAĞAZA YERİ SEÇİMİNDE KULLANIMI

Author : Muhammed KABAK -- Onur ÖZVERİ
Number of pages : 507-518

Abstract

Data Envelopment Analysis (DEA) is one of the widely using method for relative efficiency analysis of decision making units which have multiple inputs and outputs which is stated different measurement unit. Data envelopment analysis uses in solving decision making problem which have both possitive and negative decision criterias, besides efficiecy analysis. Both input and output variables must be precise data in DEA because of DEA is a data based method. However, input or output variables can not figüre out precise values in real life problem always. Fuzzy data envelopment analysis (FDEA) method is used in order to enable to using of imprecise variables in relative efficiency analyisis as well as precise datas. In this paper in determination of store location which is intented to found of a retail store chain firm. Alternatives which is determined by firms is ranked by relative efficiency analysis results.

Keywords

Efficiency Analysis, Data Envelopment Analysis, Fuzzy Logic

Read: 623

Download: 200