THE EFFECTS OF STORE IMAGE CHARACTERISTICS ON REPURCHASE INTENTION AND WORD OF MOUTH MARKETİNG: SİVAS AYDINLI READYMADE STORE EXAMPLE MAĞAZA İMAJI UNSURLARININ, TEKRAR SATIN ALMA NİYETİ VE AĞIZDAN AĞIZA PAZARLAMA ÜZERİNE ETKİLERİ: SİVAS AYDINLI HAZIR GİYİM MAĞAZASI ÖRNEĞİ
Store image is one of the issues that affect customer satisfaction. Satisfied customers leaving the store, will can be repurchase and share this satisfaction in the close vicinity. Therefore, in terms of the affecting to existing customers purchasing and providing to mention in the close vicinity, the company the store image is an important issue that needs to focus on. The purpose of research, measure the impact of store image elements on repurchase intention and word of mouth marketing. In the study, it examined that the perception of academics about the image of Sivas Aydınlı Readymade Store and whether this perceptions is affective on repurchase and word of mouth marketing. As a result, a positive significant relationship between store image and repurchase intention and word of mouth marketing has been identified. In addition, it is defined as the word of mouth marketing is substantially affected form repurchase intention.
Keywords
Store Image, Repurchase Intention, Word of Mouth Marketing
@article{2017,title={THE EFFECTS OF STORE IMAGE CHARACTERISTICS ON REPURCHASE INTENTION AND WORD OF MOUTH MARKETİNG: SİVAS AYDINLI READYMADE STORE EXAMPLE},abstractNode={Store image is one of the issues that affect customer satisfaction. Satisfied customers leaving the store, will can be repurchase and share this satisfaction in the close vicinity. Therefore, in terms of the affecting to existing customers purchasing and providing to mention in the close vicinity, the company the store image is an important issue that needs to focus on. The purpose of research, measure the impact of store image elements on repurchase intention and word of mouth marketing. In the study, it examined that the perception of academics about the image of Sivas Aydınlı Readymade Store and whether this perceptions is affective on repurchase and word of mouth marketing. As a result, a positive significant relationship between store image and repurchase intention and word of mouth marketing has been identified. In addition, it is defined as the word of mouth marketing is substantially affected form repurchase intention.},author={Uğur UĞUR},year={2017},journal={The Journal of Academic Social Science}}
Uğur UĞUR . 2017 . THE EFFECTS OF STORE IMAGE CHARACTERISTICS ON REPURCHASE INTENTION AND WORD OF MOUTH MARKETİNG: SİVAS AYDINLI READYMADE STORE EXAMPLE . The Journal of Academic Social Science.DOI:10.16992/ASOS.11930
Uğur UĞUR.(2017).THE EFFECTS OF STORE IMAGE CHARACTERISTICS ON REPURCHASE INTENTION AND WORD OF MOUTH MARKETİNG: SİVAS AYDINLI READYMADE STORE EXAMPLE.The Journal of Academic Social Science
Uğur UĞUR,"THE EFFECTS OF STORE IMAGE CHARACTERISTICS ON REPURCHASE INTENTION AND WORD OF MOUTH MARKETİNG: SİVAS AYDINLI READYMADE STORE EXAMPLE" , The Journal of Academic Social Science (2017)
Uğur UĞUR . 2017 . THE EFFECTS OF STORE IMAGE CHARACTERISTICS ON REPURCHASE INTENTION AND WORD OF MOUTH MARKETİNG: SİVAS AYDINLI READYMADE STORE EXAMPLE . The Journal of Academic Social Science . 2017. DOI:10.16992/ASOS.11930
Uğur UĞUR .THE EFFECTS OF STORE IMAGE CHARACTERISTICS ON REPURCHASE INTENTION AND WORD OF MOUTH MARKETİNG: SİVAS AYDINLI READYMADE STORE EXAMPLE. The Journal of Academic Social Science (2017)
Uğur UĞUR .THE EFFECTS OF STORE IMAGE CHARACTERISTICS ON REPURCHASE INTENTION AND WORD OF MOUTH MARKETİNG: SİVAS AYDINLI READYMADE STORE EXAMPLE. The Journal of Academic Social Science (2017)
Format:
Uğur UĞUR. (2017) .THE EFFECTS OF STORE IMAGE CHARACTERISTICS ON REPURCHASE INTENTION AND WORD OF MOUTH MARKETİNG: SİVAS AYDINLI READYMADE STORE EXAMPLE The Journal of Academic Social Science
Uğur UĞUR . THE EFFECTS OF STORE IMAGE CHARACTERISTICS ON REPURCHASE INTENTION AND WORD OF MOUTH MARKETİNG: SİVAS AYDINLI READYMADE STORE EXAMPLE . The Journal of Academic Social Science . 2017 doi:10.16992/ASOS.11930
Uğur UĞUR."THE EFFECTS OF STORE IMAGE CHARACTERISTICS ON REPURCHASE INTENTION AND WORD OF MOUTH MARKETİNG: SİVAS AYDINLI READYMADE STORE EXAMPLE",The Journal of Academic Social Science(2017)