Space is commodified and transformed into a commodity that is the subject matter of buying and selling, in a global consumer society. One of the places, which is consumed as a commodity, is shopping centres. As a result of their symbolic commodity values, shopping centres create new trends, attitudes and perceptions about consumption and consuming among consumers. Furthermore, shopping centres cause their location to be perceived as urban areas in today’s world, where consuming has become a very important activity. Therefore, shopping centres, which are one of the most important indicators of commodified space perception, are becoming both the places, where individual consuming perceptions and tendencies are constructed, and the spaces, where urbanism and urbanity consciousness are formed, in the areas that they are designed. This study is a field study conducted to determine whether the shopping centres have these theoretically suggested qualities. For this purpose, this study is based on the data obtained from in-depth interviews with 81 housewives in Araban district of Gaziantep province. The data obtained were evaluated and the consumption trends developed by housewives living in Araban district depending on their preferences about consumption places were tried to be revealed.
Shoping Malls, Space, Consumption, Housewife.
|Author :||Beyzade Nadir ÇETİN - - Pınar ARSLAN|
|Number of pages:||122-138|