In the first part of this study, the concept of brand and brand mean that the registration has been mentioned. Why should be registered as a trademark and trademark registration process Having regard to the issue of how the brand innovation and distinctiveness in a variety of matters have been explained with examples. In the final part of the study; Some brands have due to their similarity to court belonging to the expert reports are included. The visual similarity found in this brand, visual similarity, semantic similarity and association by considering aspects of trademark registration can not be done or is stated opinions about.
Trademark, Trademark Registration, Visual Similarity, Auditory Similarity, Separation Selectivity.