TRADEMARK, TRADEMARK REGISTRATION and BRAND SIMILARITIES ENCOUNTERED IN RELATION TO THE EXPERT REPORTS
MARKA, MARKA TESCİLİ ve MARKALARDA KARŞILAŞILAN BENZERLİKLERE İLİŞKİN BİLİRKİŞİ RAPORLARI

Author : Aydın ZOR
Number of pages : 272-285

Summary

In the first part of this study, the concept of brand and brand mean that the registration has been mentioned. Why should be registered as a trademark and trademark registration process Having regard to the issue of how the brand innovation and distinctiveness in a variety of matters have been explained with examples. In the final part of the study; Some brands have due to their similarity to court belonging to the expert reports are included. The visual similarity found in this brand, visual similarity, semantic similarity and association by considering aspects of trademark registration can not be done or is stated opinions about.

Keywords

Trademark, Trademark Registration, Visual Similarity, Auditory Similarity, Separation Selectivity.

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