PAZARLAMA ARAŞTIRMALARININ POZİTİF NİTELİĞİ ve NORMATİF PAZAR ARAŞTIRMALARINDAN FARKI: ÖRNEK OLAY SUNUMU̇, 75-87
POSITIVE TRAIT OF MARKETING RESEARCH and THE DISTINCTION OF NORMATIVE MARKET RESEARCH: CASE STUDY PRESENTATION
http://dx.doi.org/10.16992/ASOS.13735
Göknil Nur KOÇAK