@article{2018,title={TRADITIONAL LEADER’S VIEW ON PUBLIC RELATIONS},abstractNode={Leadership history always has been the scene to struggle for existence. Even the smallest community has started by selecting one and claimed the existence. Some leaders have been appointed by order of God, some leaders was inherited from their ancestors, some leader has been a leader by force, some leader has been accepted by believing special forces leadership presence and some have been leaders by putting forward and which will be led groups and people by convincing elected through the of their ability. In this study, definition a leadership will be given, then the phases of leadership concepts and the adventure will be mentioned. After the accepted approachs to leadership briefly are described, the main features of the leader will be studied. Public relations given in the various definitions of the concept after the leader's place and importance in public relations practice will be trying to express. The traditional leader of the features, benefiting from the work of Max Weber put forward by taking into account the basic characteristics of traditional authority will be put out. Finally, the traditional leader's public relations practices have taken place in the negative and positive features of an assessment will be made.},author={Ramazan TUZLA},year={2018},journal={The Journal of Academic Social Science}}