EFFECTS OF STRATEGIC PLANNING ON ORGANIZATIONAL PERFORMANCE: AN APPLICATION
STRATEJİK PLANLAMANIN ÖRGÜTSEL PERFORMANS ÜZERİNE ETKİSİ : BİR UYGULAMA

Author : Hüseyin KARAGÖZ -- Murat BAY
Number of pages : 353-369

Abstract

The goal is to understand how important strategic planning is in terms of organizations in the rapidly developing and changing world, and to measure how strategic planning affects organizational performance. The method of application for this research is the questionnaire study with 74 bank employees working in Karaman province. Strategic planning is crucial in achieving organizational goals in today's competitive markets. Strategic planning does not just define the path between the present and the future where it wants to be; A long-term and forward-looking perspective that reveals where the braid is. It is now life for companies to make a difference and attach importance to strategic planning so that they can take a step forward in a constantly growing and developing competitive environment. The concepts of strategy, plan, strategic planning, organization and performance were examined and tried to determine the effect on each other. As a result of the research, it was concluded that there is a strong relationship between strategic planning and organizational performance.

Keywords

Strategy, plan, strategic planning, organizational performance

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