THE CONCEPT OF EFFECT AND THE USE OF EFFECT IN ADVERTİSİNG FILMS
EFEKT KAVRAMI VE REKLAM FİLMLERİNDE EFEKT KULLANIMI

Author : Hüseyin KAZAN - - Cem UÇAR
Number of pages : 237-251

Abstract

The study named “The Concept Off effect And The Use of Effect İn Advertising Films” has been prepared with the purpose of contributing to studies done on visual and special effects.The studies on visual effect and special effect are extremely inadequate.The study which has been prepared after literature review and sectoral experiences discusses the frequently mixed use of special effect and visual effect. It focuses on visual effect,special effect and the use of effect in advertising films. The use of effect in advertising films contributes to raise the sales of advertised product and services by increasing the credibility and prestige of the brand.By introducing a product with the visual and special effects which are used according to desired purpose and influence, the product is made ready for sale before launching.Difficult and dangerous scenes, especially in advertising films which have an emphasis on the strength of product and brand are caried out with effects without sacrificing the perception of reality. Despite the high cost of using effect in advetisements,the use of effect in advertisements brings about positive results due to the reasons such as recognizability,brand image and its contribution to sale.

Keywords

Effect, Special Effect, Visual Effect, Advertising Effects, Advertising Films

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