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TÜKETİCİ SATIN ALMA KARARINDA DUYGULARIN ÖNEMİ -NÖROPAZARLAMA YAKLAŞIMİ, 466-478
THE IMPORTANCE OF EMOTIONS IN CONSUMER PURCHASE DECISIONS — A NEUROMARKETING APPROACH
http://dx.doi.org/10.29228/ASOS.75181
Emine Hilal ER -Mirosława PLUTA-OLEARNIK -Patrycja SZULGA
Abstract
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