BİR PAZARLAMA ARACI OLARAK SOSYAL MEDYA; SPOR MARKALARININ SOSYAL MEDYA PAZARLAMALARININ ÜNİVERSİTE ÖĞRENCİLERİ SATIN ALMA DAVRANIŞLARI ÜZERİNE ETKİSİ̇, 402-418
SOCIAL MEDIA AS A MARKETING TOOL; THE EFFECT OF SPORTS BRANDS ON SOCIAL MEDIA MARKETING MARKETING BEHAVIORS OF UNIVERSITY STUDENTS
http://dx.doi.org/10.29228/ASOS.39575
Ferit KARABAKAN