Y KUŞAĞI TÜKETİCİLERİNİN HEDİYE VERME GÜDÜLERİ ile GELENEKSEL ve DİJİTAL MEDYADAKİ REKLAMLARDAN ETKİLENMELERİ ARASINDAKİ İLİŞKİ̇, 275-290
THE RELATIONSHIP BETWEEN GIFT GIVING MOTIVATIONAL FACTORS and the IMPACT of ADVERTISEMENT IN TRADITIONAL and DIGITAL MEDIA: Y GENERATION CONSUMERS
http://dx.doi.org/10.16992/ASOS.953
Eda YAŞA ÖZELTÜRKAY -- Sezen BOZYİĞİT
KIZ ÇOCUKLARININ GÖZÜNDE AİLE ŞİRKETLERİNDE ÇALIŞMAK: ADANA İLİNDE BİR ALAN ARAŞTIRMASİ, 54-69
DETERMINING THE PERSPECTIVES OF DAUGHTERS WHO ARE WORKING FOR THEIR FAMILY OWNED BUSINESSES: A FIELD RESEARCH IN ADANA
http://dx.doi.org/10.16992/ASOS.738
Eda YAŞA ÖZELTÜRKAY -- Elif ŞAHİNDAL