Yayın Detay

  • Title : EXAMINATION OF ELECTRONIC WORD OF MOUTH (eWOM) MESSAGES WITHIN THE FRAMEWORK OF CHOICE SET THEORY: A CONTENT ANALYSIS ON HEPSIBURADA.COM
  • First Author : Talha BAYIR
  • Authors : -
  • Keywords : Online Shopping, Electronic Word of Mouth (eWOM), Choice Set Theory, Content Analysis.
  • Basic Area : İşletme-Pazarlama
  • Page Id : 333-350
  • Rank Id : 23
  • Year : 2021
  • Volume : null
  • DOI : 10.29228/ASOS.46231
    • Yayına Git