ŞANLIURFA’DA BULUNAN YÖRESEL YİYECEK-İÇECEK İŞLETMELERİNİN PAZARLAMA STRATEJİLERİNİN ŞEHRİN TURİZM AÇISINDAN PAZARLANABİLİRLİĞİNE ETKİLERİ (THE EFFECTS OF FOOD CULTURE AND FOOD & BEVERAGE MARKETING STRATEGIES OF ŞANLIURFA ON MARKETING IN TERMS OF TOURISM ACCORDING TO LOCAL FOOD & BEVERAGE ENTERPRISES PERSPECTIVE) - Gül ERKOL BAYRAM -- Burhanettin ZENGİN | The Journal of Academic Social Science