Yayın Detay

  • Title : A RESEARCH ON THE EFFECT OF GLOCAL MARKETING STRATEGIES ON BRAND LOYALTY WITHIN GLOBAL MARKETING
  • First Author : Cenk Murat KOÇOĞLU
  • Authors : -- Aydoğan AYDOĞDU
  • Keywords : Global Marketing, Glocalization, Glocal Marketing, Brand Loyalty, Fast-food Business.
  • Basic Area : Turizm
  • Page Id : 218-235
  • Rank Id : 16
  • Year : 5
  • Volume : 44
  • DOI : 10.16992/ASOS.12115
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