KURUMSAL SOSYAL SORUMLULUK PROJELERİNİN ETİK PAZARLAMA YAKLAŞIMI OLARAK KULLANILMASI VE TÜKETİCİ ALGILARI ÜZERİNDEKİ ETKİSİ: GSM SEKTÖRÜNDE BİR UYGULAMA (USING CORPORATE SOCIAL RESPONSIBILITY IN ORGANIZATIONS AS AN ETHICAL MARKETING APPROACH AND ITS IMPLICATIONS ON CONSUMER PERCEPTIONS: AN APLICATION IN THE GSM SECTOR) - Gamze YAKAR -- Murat ÖZ | The Journal of Academic Social Science