TÜKETİCİ SATIN ALMA KARARINDA DUYGULARIN ÖNEMİ -NÖROPAZARLAMA YAKLAŞIMI (THE IMPORTANCE OF EMOTIONS IN CONSUMER PURCHASE DECISIONS — A NEUROMARKETING APPROACH ) - Emine Hilal ER -Mirosława PLUTA-OLEARNIK -Patrycja SZULGA | The Journal of Academic Social Science