Yayın Detay

  • Title : THE IMPACT OF MOBILE APPLICATIONS ON PURCHASING BEHAVIOR: A QUALITATIVE RESEARCH ON THE GENERATION Y
  • First Author : Sibel AYDOĞAN
  • Authors : -- Güzide ÖNCÜ EROĞLU PEKTAŞ
  • Keywords : Mobile application, Consumer Behavior, Purchasing Behavior, Generation Y, Focus Group
  • Basic Area : PAZARLAMA
  • Page Id : 363-378
  • Rank Id : 18
  • Year : 6
  • Volume : 82
  • DOI : 10.16992/ASOS.14330
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