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Title : THE EFFECTS OF CONSUMER INVOLVEMENT ON BRAND SENSITIVITY AND BRAND LOYALTY: A COMPARATIVE STUDY IN PRODUCTIONS OF CLOTHING AND SMART PHONE
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First Author : Ercan KESER
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Authors : -- Esra KADANALI
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Keywords : Consumer Involvement, Brand Sensitivity, Brand Loyalty
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Basic Area : Pazarlama
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Page Id : 282-297
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Rank Id : 18
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Year : 5
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Volume : 43
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DOI : 10.16992/ASOS.12174
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