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  • Title : EFFECT OF AMBİENT MARKETING ON CONSUMERS’ PURCHASING BEHAVIOUR: A CROSS-CULTURAL STUDY

  • First Author : Sinem EYİCE BAŞEV

  • Authors : -

  • Keywords : Guerrilla marketing, Ambient marketing, Advertisements of McDonald’s, Consumer Behaviour

  • Basic Area : Reklamcılık

  • Page Id : 268-286

  • Rank Id : 20

  • Year : 3

  • Volume : 14

  • DOI : 10.16992/ASOS.708

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