With the increasing number of higher education institutions and students, the university options that students prefer nationally or internationally have also expanded. The positive reputation and perception created by active students, graduates, and the public among the reasons for students choosing university has become essential. For this reason, to train qualified students and to be among the universities preferred by students, higher education institutions have given more importance to the issue of corporate reputation management in line with specific strategies. Based on this idea, uncovering the current situation and learning the thoughts of active students are among the first steps that can be taken. In this research, it is aimed to determine the reputation levels of students who are in the state university and studying at the Faculty of Sports Sciences against their universities. A total of 304 students, 130 women, and 174 men, voluntarily participated in the study. In the process of collecting the data, the "Reputation Management Scale" (VAS) developed by Balay, Kaya, and Yıldırım (2017) and the "Personal Information Form" created by the researchers were used. For analyzing the data, frequency and percentage analysis were used to determine the socio-demographic characteristics of the participants, and t-test and one-way analysis of variance (ANOVA) were used to learn the Faculty of Sports Science students' perceptions of corporate reputation management. Consequently, while there were statistically significant differences in the perceptions of Faculty of Sports Science students towards to reputation of the higher education institution they study at, gender, age, department, class variables across the scale or in various sub-dimensions, there was no difference in only the type of education variable.