Author :
Abstract
This research aims to analyze the marketing strategies and tools employed by medical institutions in Ukraine and Russia to attract and retain patients. The study utilizes primary data collection methods, particularly questionnaires distributed among leading medical firms in Ukraine. The participants include both medical personnel and consumers of medical services. The study focuses on understanding the impact of medical marketing on customer retention, customer attraction, and the professional development of medical organizations. Hypotheses are formulated to explore the relationships between medical marketing and these variables. The research model is structured around independent variables, such as medical marketing impact, with dependent variables, including customer reactions and the professional development of medical organizations. Non-probability sampling methods are employed due to the specificity of the study, targeting medical workers and patients over the age of 18. The study findings are expected to shed light on the effectiveness of marketing strategies in Ukraine's and Russia's healthcare industries.
Keywords
Abstract
This research aims to analyze the marketing strategies and tools employed by medical institutions in Ukraine and Russia to attract and retain patients. The study utilizes primary data collection methods, particularly questionnaires distributed among leading medical firms in Ukraine. The participants include both medical personnel and consumers of medical services. The study focuses on understanding the impact of medical marketing on customer retention, customer attraction, and the professional development of medical organizations. Hypotheses are formulated to explore the relationships between medical marketing and these variables. The research model is structured around independent variables, such as medical marketing impact, with dependent variables, including customer reactions and the professional development of medical organizations. Non-probability sampling methods are employed due to the specificity of the study, targeting medical workers and patients over the age of 18. The study findings are expected to shed light on the effectiveness of marketing strategies in Ukraine's and Russia's healthcare industries.
