TURİZM PAZARLAMASINDA ALTERNATİF BİR ARAÇ OLARAK HİKAYELERİN KULLANIMİ, 349-366
THE USE OF STORIES AS AN ALTERNATIVE MARKETING TOOL IN TOURISM MARKETING
http://dx.doi.org/10.16992/ASOS.12054
SELMA MEYDAN UYGUR -- Dilek DEMİRER - Beyza HATIRNAZ