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  • Title : A PERIODICAL PERSPECTIVE TO MARKETING HISTORY
  • First Author : Mertcan TAŞÇIOĞLU
  • Authors : -- Dursun YENER
  • Keywords : Marketing history, history of marketing thought, periodization
  • Basic Area : Pazarlama
  • Page Id : 231-238
  • Rank Id : 16
  • Year : 6
  • Volume : 77
  • DOI : 10.16992/ASOS.14112
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