THE EFFECT OF CORPORATE GOVERNANCE PERCEPTION IN FAMILY BUSINESSES ON THE FRANCHISE SYSTEM WITH ECONOMIC AND MANAGERIAL PERSPECTIVE
AİLE İŞLETMELERİNDE KURUMSAL YÖNETİM ALGISININ EKONOMİK ve YÖNETSEL PERSPEKTİFLE FRANCHİSE SİSTEMİNE ETKİSİ

Author : Tuğberk HELVACIOĞLU -Cüneyd Ebrar LEVENT
Number of pages : 434-455

Abstract

The purpose of this research is to determine the effect of corporate governance on the franchise system in family businesses. This effect is examined with an economic and managerial perspective, with four dimensions of the franchise system. Corporate governance has been handled as perception of corporate governance and analyzed with 5 components, each consisting of sub-criteria, created based on the core principles of corporate governance. The sample of the study consists of 400 people who are the owner or manager of the companies that purchase franchise in Istanbul. Survey method was used as data collection method. Regression analysis was used to determine the effect of corporate governance perception on the franchising system. The findings show that both the perception of corporate governance and its subcomponents in family businesses have a statistically significant and positive impact on the franchise system. In addition, it has been determined that corporate governance has a positive effect on economic benefits both in general and in business management, employee-customer, community and governance dimensions. The results show that family businesses that attach importance to corporate governance can benefit not only in the franchise system, management and marketing aspects, but also economically.

Keywords

Corporate governance, Family businesses, Franchise, Economic benefit, Shareholder

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