ETHICAL PROBLEMS OF TRAVEL AGENCIES CO-OPERATED WITH HOTELS AND SOLUTION SUGGESTIONS: KUŞADASI EXAMPLE
SEYAHAT ACENTALARININ OTELLER İLE İŞ BİRLİKLERİNDE KARŞILAŞTIKLARI ETİK PROBLEMLER VE ÇÖZÜM ÖNERİLERİ: KUŞADASI ÖRNEĞİ

Author : Lütfi Mustafa ŞEN -Burcu AKSOY YILMAZ
Number of pages : 72-81

Abstract

In the literature, it is observed that the studies conducted in the field of tourism as a result of the study of ethics focuses on the ethical problems experienced between the students of tourism department or the employees and tourists. The aim of this study is; to determine the ethical problems experienced by the hotel and travel agency employees who work in the tourism sector with the cooperation of the travel agency staff with the case of Kuşadası. In the scope of the study, 37 people working in 17 travel agencies in the region were interviewed by semi-structured interview method. During the selection of agencies, care was taken to reach enterprises that differ in terms of the markets they serve. In the selection of the people, the personnel who had minimum 5 years of experience in the sector and who had contact with hotel employees were interviewed As a result of the interviews, it has been determined that the agency employees who serve in some markets do not experience ethical problems with hotels or have less problems compared to those serving in other markets relatively. This situation supports the problem of market discrimination, which is stated by agents who are experiencing more ethical problems. However, it was found that some people who participated in the interview experienced a complexity of concept and therefore it was determined that the data should be examined in more detail by collecting the data instead of open-ended questions.

Keywords

Tourism, accommodation companies, travel agencies, ethics, business relation

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