NEW PRODUCT DEVELOPMENT AND MARKETING STRATEGIES IN TOURISM: SAKARYA EXAMPLE
TURİZMDE YENİ ÜRÜN GELİŞTİRME VE PAZARLAMA STRATEJİLERİ: SAKARYA ÖRNEĞİ

Author : Lütfi Mustafa ŞEN - Dilek KARAKAŞ - Serkan SEMİNT
Number of pages : 136-145

Abstract

It is known that revenues from tourism have important contributions to development. Due to these contributions, the competition among tourist destinations is increasing rapidly. Nowadays, where small tourist destinations can be considered as destinations with tourist attraction sources, it is necessary to develop marketing strategies that will be superior in competition against destinations that have developed themselves and have a significant place. The subject of this study is the research of new product development and marketing strategies in Sakarya destination. Interview technique, which is a qualitative research method, was used as a method. As a result of the analyzes, what kind of tourism destination Sakarya is, what is the current marketing situation in terms of tourism, whether Sakarya is considered as a tourism destination from outside, it is a place with the necessary features for tourists to visit, and how the positioning should be done. It was determined that such new products could be developed.

Keywords

Product, Product Development, Tourism, Sakarya

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