@article{2019,title={THE FRONT-BACK GROUND RELATIONSHIP IN POSTER DESIGN},abstractNode={The front-back ground relationship has an active role in every moment of our lives influencing fundamentally the way we perceive the world. In a design idea, the front-back ground relationship is an influential element that can affect the message and the target of the design and the interpretations of the receiver. In this context, the study focuses on the importance of the front-back ground relationship in poster design. The front-back ground relationship, sometimes formed with a single and sometimes with multiple-layered structure, must be compatible in design. However, this compatibility can be provided by consistent relationships among the possibilities of design, shape, proportion, size, movement, perspective, depth, balance, rhythm, texture, and color. Therefore, in the front-back ground relationship that the designer forms in a single or multi-layered structure, it must always be adhered to the design hierarchy and the main idea of the design. In general, the two-dimensional plane of the poster is blended according to the front-back ground relationship. The front-back ground relationship which is one of the most important touchstones of design also helps in the construction of visual information. In the design, we primarily convey the information and message we want to transfer through this method. In this context, the aim and the focus of the study is to analyze the meaning of the layered structure depending on the front-back ground relationship by using examples.},author={Zafer LEHİMLER},year={2019},journal={The Journal of Academic Social Science}}