THE ROLE OF BUSINESSES IN HUMAN NEEDS: THE PERSUASION FACTOR
İNSAN İHTİYAÇLARINDA İŞLETMELERİN ROLÜ: İKNA FAKTÖRÜ

Author : Gülbahar NARMAN
Number of pages : 160-170

Abstract

Being satisfied needs which is necessary fort he continuation of human existence and the most important activity in human life has been exposed to big changes since the beginning stages of history of humanity. Not only the change is intrinsic of the time but also the factors effective on being specified and satisfied the needs received its share of the change by time of progress. The purpose of this study is supplying to forestall the dangerous results which cannot be prevented at human needs in the following ages. Associated with improving the technology, that the people act unconsciously about the needs increases importance of this study. In this study, to understand whether human’s material and moral needs are independent of the external environment or not, it was profited by Maslow’s Hierarchy Of Needs and emphasized that the businesses which play an effective role of the technics of making say “Yes”. When the literature was investigated about the subject it was seen both the sources comment Maslow’s Hierarchy Of Needs and the studies on the companies’ role in human needs are unsatisfying. In the other hand we see that the businesses activate “the persuasion” which a magical word we can encounter at each field of our life with the Six Basic Principles in regard to specify needs.

Keywords

Human needs, businesses, Maslow’s Hierarchy Of Needs, motivation, persuasion.

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