THE IMPORTANCE OF DIGITAL MARKETING FOR PORTS: HOPA PORT SOCIAL MEDIA MANAGEMENT ANALYSIS
LİMANLAR İÇİN DİJİTAL PAZARLAMANIN ÖNEMİ: HOPA LİMANI SOSYAL MEDYA YÖNETİM ANALİZİ

Author : Veysel TATAR -- Meriç Burçin ÖZER - Soner ESMER
Number of pages : 293-311

Abstract

Technological developments have converted the way of companies to connect with their target customers in new and innovative way such as digital media. People’s behaviors and habits that shifted to a different axis,depending on the new order created by the technology; commercial organizations’ relationships and communications with customers has also changed. While different than traditional marketing methods of marketing, as the marketing communication elements that value the communication with the customer gained prominence over time, it has required the integration of all elements of marketing communication with technology. The intense competitive environment in world trade and changes in customer demand have led to the search for new solutions in terms of port operations in a strategic way. In this study primarily a theoretical framework will be drawn for the marketing, digital marketing concept Hopa Port Swot analysis use of social media management ports in Turkey.

Keywords

Digital Marketing, Hopa Port, Social Media Management, Swot Analysis

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