THE EVALUATION OF THE DESTINATION IMAGE OF ANTIQUITY CITIES AS THE CERTIFICATE OF CULTURAL TOURISM
KÜLTÜR TURİZMİNDE ANTİK KENTLERİN DESTİNASYON ÇEKİCİLİĞİ AÇISINDAN DEĞERLENDİRİLMESİ

Author : Levent KARADAĞ -- Hande AKYURT KURNAZ
Number of pages : 170-183

Abstract

A destination is attracted to tourists thanks to its many characteristics and cultural values. The cultural values are produced within the scope of culture tourism and benefit from the attraction of tourists. In this respect, the cultural assets of the destinations should be explored, analyzed and viewed from a sustainable tourism perspective. Ancient cities, historical buildings and values that have been preserved until today are the main elements of cultural tourism. Turkey has an important advantage among its competitors in terms of the said elements in the Mediterranean basin. The aim of working with this point is to examine the ancient cities, which have an important place in cultural tourism, from the perspective of destination image. This work has been done in a compilation. As a result of this study, important points in terms of sustainable tourism, ancient cities and cultural tourism are pointed out.

Keywords

Ancient cities, destination image, culture tourism, alternative tourism.

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