COFFEE MARKETING AND THE EVALUATION OF ECONOMIC, SOCIAL AND CULTURAL PROPERTIES OF TURKISH COFFEE
KAHVE PAZARLAMASI VE TÜRK KAHVESİNİN EKONOMİK, SOSYAL VE KÜLTÜREL ÖZELLİKLERİNİN DEĞERLENDİRİLMESİ

Author : Hüseyin Fatih ATLI
Number of pages : 413-424

Abstract

Coffee adds economic value to the countries where the production is made, while it has a social and cultural value in the countries where the consumption of coffee is made. The first production on the world of coffe’s extends to Africa in prehistoric times and evidence of the remains of the first coffee trees is also found in these regions. While the country is economically farmed in more than 70 countries, the annual output is approximately 8 million tons, the annual export value is about 20 billion dollars and the total trade value of the year is about 100 billion dollars. In the coffee trade, Brazil is the leading country in the world with approximately 35 billion bags of 60 kilogram bags and $ 6.5 billion in revenue. As you can see, it provides economic contributions to the exporting countries and also adds social and cultural value to the importing countries. One of the country, which imports all of the coffee consumption Turkey, which is a product that is imported from around the world identify with their culture has a load her social value. The most concrete example of this value is to call the imported product "Turkish Coffee" with its unique prepare technique. This study will examine the production of cabbage, its place in the world economy, its economic and social value to my country.

Keywords

Coffee, Turkish Coffee, Production, Consumption, Marketing.

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