EVALUATION THE FUNCTIONS OF PYHSICAL ENVIROMENT FROM THE VIEWPOINT OF CUSTOMERS IN FIRST CLASS RESTAURANT BUSINESSES: A SAMPLE OF TRIPADVISOR
BİRİNCİ SINIF RESTORAN İŞLETMELERİNDEKİ FİZİKSEL ÇEVRE UNSURLARININ MÜŞTERİ YORUMLARI AÇISINDAN DEĞERLENDİRİLMESİ: TRIPADVISOR ÖRNEĞİ

Author : Serap ÖZDEMİR GÜZEL
Number of pages : 534-542

Abstract

Over the past few years, the importance of the concept of physical environment has been emphasized in the food and beverage industry. The physical environment also has a large share in addition to the service guality in the differentiation of enterprises from their competitors. This study aims to evaluate the status of the physical environment in first class restaurants operating tourism business in Istanbul in terms of customer comments on Tripadvisor. The data obtained in line with this purpose were analyzed by content analysis and it is revealed which physical environmental elements are in the forefront. As a result of the findings obtained from the customer comments, have reached to the result of the comment about the "atmosphere" theme mostly from the physical environment elements.

Keywords

Pyhsical Enviroment, Tripadvisor, Restaurant Businesses, First Class

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