THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS Y KUŞAĞININ ONLINE ALIŞVERİŞ TUTUMUNUN ÖLÇÜLMESİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Author : Filiz ASLAN ÇETİN
-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA
Number of pages : 303-315
Abstract
As the use of the internet increases day by day, consumers change their traditional shopping habits and go online shopping. In this study, it was tried to reveal the online shopping attitude of the generation Y who has a different situation from other generations in internet usage. A questionnaire form developed for this purpose was applied to 459 students who are studying at the Faculty of Economics and Administrative Sciences of Kafkas University and at the Business Discipline in the Institute of Social Sciences of Kafkas University. As a result of the C-RT analysis, it was determined that the monthly income is influential variable from demographic characteristics in the attitudes of the participants to online shopping. Besides, the results show that internet usage features, shopping types and member-specific campaigns increase online shopping.
@article{2017,title={THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS},abstractNode={As the use of the internet increases day by day, consumers change their traditional shopping habits and go online shopping. In this study, it was tried to reveal the online shopping attitude of the generation Y who has a different situation from other generations in internet usage. A questionnaire form developed for this purpose was applied to 459 students who are studying at the Faculty of Economics and Administrative Sciences of Kafkas University and at the Business Discipline in the Institute of Social Sciences of Kafkas University. As a result of the C-RT analysis, it was determined that the monthly income is influential variable from demographic characteristics in the attitudes of the participants to online shopping. Besides, the results show that internet usage features, shopping types and member-specific campaigns increase online shopping.},author={Filiz ASLAN ÇETİN-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA},year={2017},journal={The Journal of Academic Social Science}}
Filiz ASLAN ÇETİN-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA . 2017 . THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS . The Journal of Academic Social Science.DOI:10.16992/ASOS.12982
Filiz ASLAN ÇETİN-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA.(2017).THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS.The Journal of Academic Social Science
Filiz ASLAN ÇETİN-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA,"THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS" , The Journal of Academic Social Science (2017)
Filiz ASLAN ÇETİN-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA . 2017 . THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS . The Journal of Academic Social Science . 2017. DOI:10.16992/ASOS.12982
Filiz ASLAN ÇETİN-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA .THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS. The Journal of Academic Social Science (2017)
Filiz ASLAN ÇETİN-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA .THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS. The Journal of Academic Social Science (2017)
Format:
Filiz ASLAN ÇETİN-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA. (2017) .THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS The Journal of Academic Social Science
Filiz ASLAN ÇETİN-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA . THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS . The Journal of Academic Social Science . 2017 doi:10.16992/ASOS.12982
Filiz ASLAN ÇETİN-- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA."THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS",The Journal of Academic Social Science(2017)